Accel Net had outgrown its old brand. The brief was clear: look credible to bigger companies and show up as a partner, not a small shop.  We anchored the story in what actually sets them apart: nearly 20 years supporting lead generation and affiliate marketing teams with cloud infrastructure, remote IT support, and custom software, plus specialized experience across legal and healthcare lead gen.

The identity leans into acceleration and continuity. We built the system around the idea of acceleration + connection: a slanted “A” that implies motion, paired with a continuous line that runs through the mark to signal speed, continuity, and seamless delivery.